Reasons Why It Is Benefical To Use URL Shorteners And Why You Should too
We have Compiled at little article here with over view of the reasons it is there is considerable benefits of using ULR shortners both in private use and for professional use as a business and how you can benefit from using URL Shortener services such as ours; Simple URL Shortener.There are also pitfalls with using URL services because as with all links they could potential lead you to malicious websites so you should take great care when you receive such links, especially from strangers.
Also Twitter has it's own internal shortener service t.co and if you do not use a URL shortener service and brand your link before you post it in your Twitter Account then t.co will automatically take over and make it a short-link which you can never change. Therefore you should always use a URL shortener first before posting your link into your tweet, so that your brand strategy always works the way you have intended.
What is a URL shortener?
The term “URL” is an abbreviation for Uniform Resource Locator – also known as a link or web address. A URL shortener is a tool that takes a full-length web link and compresses this web address into a shorter URL.Link shorteners aren’t new; they’ve been widely used for many years. These tools gained popularity among Twitter users when the social network limited tweets to just 140 characters. Twitter’s character count and link policies have since changed. Users can now tweet up to 280 characters, and links are always counted as 23 characters. However, compressing URLs remains a best practice for content distribution across social networks and other channels.
Reasons Why You should Use a URL Shortener
Twitter posts have character limits.
A tweet can only go as long as 140 characters, so sharing a full URL with your followers can be difficult. When posting link with your tweet, the ethical thing to do is to introduce it first and state why you're sharing it. This may be impossible without a shortened URL-
Shortened URLs have more aesthetic appeal and is better for marketing purposes.
The reason why Twitter has limited its tweets to under 140 characters is because online readers have a very short attention span and prefer getting straight to the point.
A shortened URL will make your tweets look less cluttered and will not require your followers to guess what the link is about because you have room to talk about it in brief. Posting too many lengthy URLs without descriptions will no doubt get you unfollowed. Also finally and last; a branded short url as part of your marketing strategy is more likely to have more impact than just a random URL which will highly likely increase engagement.. Some URL shorteners offers traffic Analytics.
For an online marketer, researcher or just someone who is curious how his or her tweet sharing activities are faring online, there are URL shorteners, like Simple URL Shortener which offers Analytics even on the free tier, and then you for example those that offers Analytics on their paid tiers such as bit.ly and ReBrandly, that allow you to track the number of clicks the shortened link got over a certain period.
Knowing your metrics allows you to better optimize your Twitter experience, identify posts that get your followers more engaged, and basically know what appeals to your network. One of the best ways to get more followers is to contribute valuable information to the network. Posting short URLs of interesting websites is a great way to start.Usually gamers cannot copy/paste/click links with the game's in-game chat
The gaming industry is the single largest entertainment sector today, larger than TV, movies, music and other entertainment sectors all together. Games and interactive media earned a record $120.1B in 2019 according to SuperData, A Nielsen Company. If you are targeting this huge sector and gamers are your potential customers, don't expect them to share your long links with their gaming friends because they are too long and too cumbersome to manually retype from the game-chat to an internet browser. Use a URL Shortener instead for more efficient and better conversion results.-
They promote sharing, especially on mobile platforms
The rise of mobile smartphones, texting, and mobile Internet – it's far easier to text in a short URL than a long one.Having to type long urls on smartphone's user interfaces can be a real annoying process sometimes. Social media platforms, apps and mobile Internet become very popular over the years and the need to make sharing web content easily and securely is steadily increasing. Shorter URLs are becoming more and more integral to that cause. Using Short URL's in Google Awords Is Allowed
The available character space wen creating ads is not only limited to around 25 character, but you need good strategy for your marketing campaign and using URL shortener links can increase the engagement and trust of the marketing campaign and drive more traffic. Google Adwords does allow it as long as you use your own branded domain name that should be the same domain name of your company, example: go.yourcompanydomain.com according to Quora. Google themselves also officially confirms this that you cannot use different domain than your own so the url shortened link must match as per the example mentioned above.URL Shorteners makes links more easy to manage
It’s much simpler to share a shorter link than a long, complicated one. No, not all of the web's links are that messy. However, many links are long and wordy for SEO reasons. SEO, or search engine optimization, is about ranking higher in Google, and one of the factors Google and other search engines consider are keywords in the URL. This creates a conundrum for the user - the URLs help describe the content, but are lengthy and are not easy to share on emails, web pages, and especially social media services like Facebook and Twitter.
URL shorteners help solve the problem of making links more manageable to share.Short links more easy to remember, more convenient and easier to share
This especially matters in scenarios where your audience can’t physically click your link or where you’re promoting your website one-to-one. If you’re giving a PowerPoint presentation or sharing a link directly with a prospective customer, a URL shortener can help you create a brief, memorable link that can be typed directly into a smartphone or web browserIncreased sharing
A shortened link is easier for your readers to click, copy, and share in their own post, which can help your content gain organic exposure on social networks.Stronger engagement
Your audience is more likely to engage with a shortened URL, especially if it’s recognizably associated with your brand. Shortened URLs can increase engagement by 39%.URL Shorteners doesn't degrade SEO
URL shorteners back then are being frowned upon by some people since it affects your overall SEO. It removes everything about your link that makes it hard for google to crawl it and record the necessary data about it – well, not the case anymore!.
See what the good folks at google has to say about this subject in the video below:
Everyone Is Using It
URL shorteners are being by almost everyone and by almost every websites today. It’s so mainstream that it’s second nature for people to click through shortened links when they are posted on all round the internet on social media, apps, and websites all over the internet and this will highly likely just increase as times goes by which also makes shortened a trusted source to some degree.
